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What should a broker prioritize if a seller wants to list a property with discriminatory conditions?

  1. Maximize the sale price

  2. Educate the seller on discrimination laws

  3. View the request as a marketing strategy

  4. Conceal the preference in advertising

The correct answer is: Educate the seller on discrimination laws

A broker should prioritize educating the seller on discrimination laws because it is essential to uphold fair housing practices, which are designed to prevent discrimination based on certain protected characteristics such as race, color, religion, sex, national origin, familial status, and disability. By informing the seller of these laws, the broker ensures that they understand the legal implications of including discriminatory conditions in a property listing. Additionally, it reinforces the broker's duty to promote equal housing opportunities and to conduct business in compliance with federal, state, and local regulations. This action aligns with ethical standards in real estate and helps to foster a more inclusive market. Maximizing the sale price or viewing discriminatory requests as marketing strategies would not only be unethical but also illegal. Concealing preferences in advertising would also violate fundamental fair housing laws. Therefore, educating the seller about discrimination laws is the most responsible and legally compliant approach.