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In what way do open house or directional signs differ from other broker's signs?

  1. They must contain the associate broker's name.

  2. They do not have to contain the associate's broker's name or phone number.

  3. They require a separate permit from the county.

  4. They must include the brokerage firm’s logo.

The correct answer is: They do not have to contain the associate's broker's name or phone number.

Open house or directional signs differ from other broker's signs primarily in that they do not have to contain the associate broker's name or phone number. This flexibility allows for a more casual approach to marketing specific properties during open houses, making it easier for potential buyers to follow directional signs without overwhelming them with specific broker details that are typically required on standard real estate signs. In standard practice, real estate signs often need to adhere to regulations that specify the inclusion of broker identification to ensure transparency and to protect consumers. However, open house signs serve a unique purpose focused on event promotion rather than on establishing a long-term listing, allowing for this exemption. This distinction is key for real estate professionals planning effective marketing strategies for their properties.